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Thorough user studies led to an award-winning floor heating system
Challenge
Help us to design a user-friendly Danfoss Eco™App-thermostat, that resonates with mainstream consumers in Europe. This was the brief design-people got from Danfoss Heating, when asked to help on extending Danfoss Smartheating product portfolio.
Approach
To ensure the right fit with end-user preferences, the design process evolved around a specific persona. This persona gave the design and marketing teams a common language to work with – creating a solution that is simple enough to be relevant for all consumers, yet smart enough to also attract super-users.
Result
Designed to be seamless and straightforward, the Danfoss Eco™App-thermostat is a consistent customer experience from installation and first-time use to everyday interaction with the product.
“At Danfoss we love to create brilliant solutions for our end-users. The aim for Danfoss Eco™ was first and foremost to create a mass-market IoT product that would ensure both home comfort and large energy savings for regular consumers.”
As Danfoss Eco™ is destined at a broad market, it is meant to meet consumers who are not super-users of smart home products. Therefor the design team focused on accessibility and encouraging first time use of the solution. Both the thermostat design and the App look intentionally familiar – a first time user will perceive an uncomplicated and straightforward solution.
