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Fresh air – invisible and user-friendly design
Challenge
The AirMaster project aimed to improve the air quality in residential areas by developing a compact air purifier. The challenge was to design a device that was both aesthetically pleasing and highly functional, while also being easy to use.
Approach
The design team at Design People took a user-centred approach in developing the AirMaster. They conducted extensive research on user needs and preferences and analyzed market trends to differentiate their product. The final design solution was a compact, circular air purifier with a minimalist design and intuitive touch controls.
Result
The AirMaster received recognition for its design and effectiveness in improving air quality. It received awards and positive reviews and was successful in the market as a result of its user-centred design approach.
How to succeed in a market where clients want the performance of your product, but dislike the visual impact of an appliance. Airmaster teamed up with design-people to create a product line based on innovative, energy-efficient ventilation concepts.
Our Airmaster designs translate the challenging market requirements. The appliances provide clean and fresh air where it is needed – in designs that are clean and unobtrusive, with a limited visual impact on architecture and interior. Although the design is discreet and long lasting it has a strong design DNA, that helps Airmaster to stand out in the market.
